Cross-Sell Opportunity Reinforcement

Having trouble pushing new products through your existing channel?
Sales Effectiveness
Back to all Skills

How it works

This Sudo Skill is designed to help your team more effectively cross-sell new products to your existing accounts by passing the right information at all the right points in the sales process. Before meeting with an account eligible for cross-sell, Sudo will prompt the rep to remind them of the cross-sell opportunity. Optionally, Sudo can provide the rep here with tips about pitching the product, marketing collateral, etc.

‍Message sent to rep before meeting with account eligible for cross-sell

After the call, if the rep discussed the cross-sell, Sudo can prompt for information about how the account responded to that particular pitch.

‍‍Message sent to rep before meeting with account eligible for cross-sell

If the rep did not discuss the cross-sell, Sudo can reinforce that they were supposed to have that discussion, and prompt for why it did not happen. Based on the response, Sudo can create follow-up tasks, mark the account as ineligible for this product, etc.

Prompt to better understand why the rep did not discuss the cross-sell opportunity

Typical Results

Companies who implement this Sudo Skill typically see:

  • 18% increase in conversations about cross-sell opportunities
  • 60% better fill rate on cross-sell eligibility and interest level

Customizing this Skill

This Sudo Skill can be completely customized for your cross-sell process, including but not limited to:

  • How to identify accounts eligible for cross-sell
  • Who is eligible for cross-sell messaging (sales, account management, customer success, etc.)
  • The information made available about the product (tips to pitch, marketing collateral, etc.)
  • Questions to ask when cross-sell opportunity is discussed and is not discussed
  • Mapping of where to store that information
see more sudo skills for

Sales Effectiveness

Ready to get started?

Get Started

Interested in enterprise?

request a demo